The task of shaping our future living space has increased in complexity. Current methods of finding solutions are reaching their limits. The laboratory offers a platform to think about future developments of space and society and makes the results accessible to a broad public. In collaboration with Peter Vetter, we have directed the idea- and identity-finding process and developed the project proposal Laboratorium. We are responsible for the entire identity: from idea generation, naming, strategy, communication to design. The visual program we developed is based on a few modular visual elements that we use programmatically.