Moosmatt School

Moosmatt School in Lucerne is a vibrant place for learning and exchange, shaped by openness, trust, and a culture of mutual respect. At its core are the values of being open-minded, courageous, and appreciative, as well as the principles of the “New Authority”.
For Moosmatt School, C2F developed a visual identity that clearly expresses this attitude and brings it to life in everyday use. The design concept translates the values into a distinctive wordmark featuring the characteristic “OO’s”, which symbolise the core values, as well as a consistent visual system that gives the school a strong and recognisable presence.